What exactly is design? A bright logo? A neatly customized WordPress theme? Eye-catching UI or a great photo? For Cregital, design is much more than any of the above. It is a state of mind. It is a lifestyle, the very essence of what they do. – Techpoint.
We were recently interviewed by Techpoint, and were asked a few questions regarding our work, culture and where we see Cregital in a few years.
You probably know that Cregital was founded by Evans Akanno an ex Jumia and Konga digital design and marketing guru. Cregital (pronounced ‘cray-gital’, origin, Creative Digital) is a budding digital design firm specializing in Web Design, Branding and Digital Marketing. The company looks to change the way the average Nigerian feels about design. It is very important for brands to keep making smart impressions.
Based on Akanno’s experience working for both Jumia and Konga, here are his opinions on work and recruitment.
[easy-tweet tweet=”eCommerce sets the pace for digital design and marketing in Nigeria” user=”evansakanno” usehashtags=”no” url=”https://cregital.com/making-smart-impressions-techpoint/”]
[easy-tweet tweet=”Everyone is creative. It’s just that most people are too shy to show it” user=”evansakanno” usehashtags=”no” url=”https://cregital.com/making-smart-impressions-techpoint/”]
At Cregital, long work hours (a typical day stretches from 8am to 6pm) are often punctuated with inside jokes, poking fun at horrible websites, YouTube binge-watching sessions, a game of monopoly, or even something as random as group photos at the stadium.
[easy-tweet tweet=”We are encouraged to express our creativity without fear of being wrong” user=”NnekaJennifer” usehashtags=”no” url=”https://cregital.com/making-smart-impressions-techpoint/”]