Profit, fame should not drive you – Akanno

Profit, fame should not drive you – Akanno
January 16, 2017 Yeside Garrick

Evans got featured in the press again; this time around for his opinion on how the Internet, design, and technology has changed the face of business.

According to him, “Digital technology is the present and the future. We will be in this digital age for a very long time and the sooner businesses realize it, the better because today’s consumer is digital savvy”.

In 2014, Evans left a paid employment to set up Cregital. It has been a rollercoaster ride, with challenges and victories which have made the venture very worthwhile.

He started learning design in 2004, and according to him, one can never learn enough in life. The learning process is continuous.

The Internet has liberalized the way we learn. Click to Tweet

When asked about how he handles business competition, his response was;

“To be honest, we don’t really consider any creative agency company in Nigeria as competition. We set ourselves apart by being a new breed of creative agency which is technology driven and with smart young people who deliver exceptionally.”

Look in the mirror...that's your competition. Click to Tweet

We are constantly competing with our past to deliver an exceptional future experience for our clients. With 200 million people in Nigeria alone, we say the sky is big enough for all kinds of birds to fly.

His advice for young people who want to turn their passion into a viable business venture was;

Your grades don't determine your future. Click to Tweet

Also, research your market, save some money and make sure profit and fame are not the only driving forces.

To read the full interview, visit Punch online.

 

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