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Africa Prudential

Africa Prudential

Online platform for share registration in Nigeria

UI / UX Design

Creating deeper relationships with customers

Africa Prudential Plc (“APR”) is a share registration business in Nigeria offering a versatile range of products protecting institutions and individuals from financial loss. With over 30 years experience in the Nigerian Capital Market, APR has built a huge customer base, accustomed to how the website and their company operates.

In their Technology Department, updating the website content involved a lot of work to help potential customers get updates on their dividends and offers. APR needed a website capable of taking on this challenge. Their brief highlighted the need for a content management system, carefully designed with a qualitative and more user-friendly interface.

An interface is tender if it is responsive

While collaborating with the APR team, we were able to enhance colours from their logomark to style the web layout. Once approved, we moved on to implement the new look and feel across products, investors, clients and career pages.

To encourage existing customers to use the new website as a resourceful tool, we designed everything mobile first, knowing that this would be the most effective way for them to get Share Information. Our design team loved the process at APR, they helped us with prompt and constructive feedback which smoothened implementation.

The Outcomes

Most corporate website don’t prioritize using hi-res images, but we believe one picture is greater than a thousand words. So we utilized stock images and complemented them with the appropriate text. The APR website now has a more user-friendly look and a responsive design. At the end of the project, we went over to their office to train them on how to easily update content, a process which was once hectic, now simplified.

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